The lines dividing clinical Korean skincare and Western luxury beauty have officially dissolved. In a moves that has sent shockwaves through the cosmetics market, skincare trailblazer Anua has signed international cultural icon Kendall Jenner as its first-ever Global Brand Ambassador. This long-term alliance is a calculated, high-velocity play to permanently anchor the brand's footprint across North America and Europe.
The Precision Retractable Waterproof Eyeliner
PDRN Hyaluronic Acid
The Breathable Luminous Skin Tint
Why Anua’s New Global Alliance with Kendall Jenner is a K-Beauty Sea Change
Why Anua’s New Global Alliance with Kendall Jenner is a K-Beauty Sea Change
The lines dividing clinical Korean skincare and Western luxury beauty have officially dissolved. In a moves that has sent shockwaves through the cosmetics market, skincare trailblazer Anua has signed international cultural icon Kendall Jenner as its first-ever Global Brand Ambassador. This long-term alliance is a calculated, high-velocity play to permanently anchor the brand's footprint across North America and Europe.
To kick off the partnership, the brand is center-staging its newly launched PDRN Collagen Glow Facial Serum Spray—a product that Jenner routinely utilizes behind the scenes to lock in her signature minimalist, hydrated skin-prep base. The label built its massive cult following by prioritizing targeted, ingredient-focused botanical formulas designed to repair a compromised skin barrier [INDEX]. Integrating one of the world's most recognizable faces into their marketing matrix accelerates their trajectory from a viral digital favorite to an undisputed global powerhouse with over USD $100 Million in global annual revenue, moving tens of millions of units out of its manufacturing hubs into elite rankings as one of Amazon’s absolute top-selling skincare labels.
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01 / THE GLASS SKIN PROTOCOL
PDRN Collagen Glow Facial Serum Spray
PDRN Hyaluronic Acid
Collagen Retinol Refining Gua Sha
The Formulation & SoHo Activation
The scientific anchor of this worldwide campaign is an advanced, multi-tasking facial mist that suspends active botanical oil droplets inside a deeply hydrating hyaluronic acid base [INDEX]. Engineered with a potent 2,000ppm of low-molecular PDRN (Salmon DNA) and a firming vegan collagen matrix, the formula delivers an immediate 3.5°C cooling effect to calm redness while instantly elevating deep-layer skin moisture metrics by over 30 percent [INDEX]. By creating a weightless, completely non-comedogenic moisture shield, it stops foundation from pilling, cracking, or looking patchy throughout the day, functioning perfectly as an on-the-go glass-skin refresher
To turn this digital campaign into a tangible cultural moment, the brand opened its exclusive, hotel-themed "Dew on the Go" Pop-Up Experience in New York City’s SoHo district at 21 Greene Street [INDEX]. The venue featured customized botanical wellness bars, high-aesthetic photo booths, and a surprise appearance from Jenner alongside her long-time celebrity makeup artist Mary Phillips to demonstrate her exact glowing skin-prep techniques [INDEX]. The event also debuted the brand's highly coveted Limited-Edition PDRN Bundle Sets, which include an exclusive, fluffy mint-green capsule mist keyring case available globally only while promotional warehouse stocks last.
The Everlasting Liquid Lip-Stain
The Luminous Under-Eye Brightener
Collagen Retinol Refining Gua Sha
PDRN Collagen Glow Facial Serum Spray
Clicking shop links or using code DEEMUA may earn us a commission at no extra cost to you.
To kick off the partnership, the brand is center-staging its newly launched PDRN Collagen Glow Facial Serum Spray—a product that Jenner routinely utilizes behind the scenes to lock in her signature minimalist, hydrated skin-prep base. The label built its massive cult following by prioritizing targeted, ingredient-focused botanical formulas designed to repair a compromised skin barrier [INDEX]. Integrating one of the world's most recognizable faces into their marketing matrix accelerates their trajectory from a viral digital favorite to an undisputed global powerhouse with over USD $100 Million in global annual revenue, moving tens of millions of units out of its manufacturing hubs into elite rankings as one of Amazon’s absolute top-selling skincare labels.